Nokia announced partnership with Zeiss; Smartphones may feature a Zeiss-branded camera with rotating lens for optical zoom


Nokia/HMD has entered to an exclusive partnership with Zeiss to bring the Zeiss optics back to future Nokia smartphones. That means, we will soon be carrying with us a Nokia smartphone with the nostalgic Zeiss branding at the back. With Nokia’s surprising comeback to the smartphone world this year, fans are hopeful that the new company, HMD Global which licensed the Nokia brand, will produce smartphones that will at least carry the Zeiss name at the back.

The launching of three Nokia smartphones on MWC 2017 last February somehow disappointed the existing PureView fans not seeing any Zeiss branding at the back of these devices. Now, considering the past partnership of the two companies had once set the gold standard for mobile imaging. One of the most notable innovation in mobile imaging is the PureView Technology. Originally developed by Nokia and Zeiss back in 2012, Pureview features a dedicated on-chip image processor that performs image scaling with oversampling to achieve a lossless digital zoom.

Zeiss is behind the success of few flagship smartphones from Nokia: Nokia N8, Nokia 808 PureView, Nokia Lumia 920 and Nokia Lumia 1020, which all features a stunning camera. This is a very exciting news for all Nokia fans who still clings on their Zeiss-branded Nokia smartphones even after the downfall of Nokia mobile business in the hands of Microsoft.

The video which was shared by Zeiss on Twitter and by Nokia Mobile on Facebook hints a dual camera setup.

Read the full Press Release below:

“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.” Said Arto Nummella, CEO of HMD Global Oy.
Exclusive collaboration sees ZEISS innovating in imaging experience on Nokia smartphones. Rekindles commitment to set new imaging standards for Nokia smartphone consumers.
HMD Global, the home of Nokia phones, and ZEISS today jointly announced the signing of an exclusive partnership that aims to set new imaging standards within the smartphone industry. This long-term agreement builds on the shared history and expertise between ZEISS and Nokia smartphones.
With a joint ambition to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality, and optic design, the partnership will see ZEISS and HMD Global co-develop standard-defining imaging capabilities and will bring the ZEISS brand back to Nokia smartphones. This pledge to constantly improve consumers’ imaging experience is a reflection of the shared values between both businesses – a single minded commitment to quality, true craftsmanship and a desire to improve real life experience.
The relationship between ZEISS and Nokia phones began more than a decade ago, and is founded on a shared passion for innovation and always delivering the best for the consumer. The past collaboration saw ZEISS and Nokia phones driving technology innovations such as the world’s first multi-megapixel mobile phone and many more standard-setting devices, from the Nokia Nseries to those featuring Nokia PureView technologies. This renewed relationship is a long-term commitment to build on that technology innovation over the years to come.”

Nokia smartphones to feature ZEISS optics. Together, we look forward to an exciting journey into the future of smartphone imaging.

While it seems impossible due to relatively thin sizes of the modern smartphones, Zeiss did filed a patent for that kind of mobile imaging technology two years ago. The patent discovered by WinFuture was filed at the German Patent and Trademark Office in 2015 and was made public in March. The patent shows a circular disc containing number of the same holes later referred to as lenses. These lenses has various magnification levels and the disc should rotate depending on the extent of magnification. Zeiss called this technology as “ miniaturized zoom camera “.

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